Personalizing Your Emails
Personalization is a necessity if you want to improve your success rate when sending cold emails. It will help you increase your open rates, response rates, and the overall success for your campaign…
You need to go beyond just using the prospect’s first name. We’ve found that it is best to use a personalized tag 3-4 times throughout your entire message.
Some Stats To Back It Up
- Statista notes that open rates rise by 44% by using a personalization tag.
- Further research by Aberdeen suggests that personalized email messages improve click-through rates by an average of 14% and conversions by 10%.
- Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened.
- Customer.io found that emails with personalization have 41 percent higher click through rates than emails without any personalization.
As you can see, all of these companies are finding different metrics of how much personalizing their emails helps their metrics.
Do you notice a trend though?
Even though they have different metrics, everywhere you read will tell you the same thing: personalizing your emails will only help increase conversion rates.